With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
The Basics of Affiliate Marketing
An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
Many of the largest gambling portals are simply massive affiliate sitesAffiliates often negotiate exclusive welcome bonuses for their readersThe tracking software uses cookies to ensure the affiliate gets credited Understanding Revenue Share (RevShare)
The most common and lucrative payment structure in the industry is the Revenue Share, or "RevShare" model.

The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.
Understanding CPA Affiliate Deals
The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
StructureLong-Term PotentialImmediate Cash FlowHybrid (CPA + RevShare)ExcellentGoodPure RevShareMassiveVery Poor
It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.