A brand-new study released by TransUnion on Wednesday revealed young wagerers are driving the development in America's gaming market.

- Online sports wagering was especially attractive to both Millennial and Gen Z gamblers.

- Younger bettors are most likely to participate in betting because of their higher .

- Debt payments are increasing rapidly among young gamblers.

The study focused on gamblers who regularly risked at least $50 monthly. While betting activity depended on 30% of customers in Q2 2025, that number increased to 34% and 42% for Gen Z and Millennial bettors, respectively.

Both Gen Z and Millennial gamblers increased their involvement in online sports wagering by 7% year-over-year.

Millennials increased their involvement in online gambling establishment video gaming by 7%, in retail casino and retail lottery game by 9%, and in retail sports betting and online lotto by 11%.

Gen Z revealed no change for online casino participation and decreases of 1% for retail lottery and retail sportsbook, 3% for online lottery, and 6% for retail casinos.

"We've seen that in prior editions," said TransUnion senior director Declan Raines. "These specific demographics (Millennials and Gen Z), in particular within sportsbook, are hugely included from an involvement viewpoint. So, it's not a surprise to see that they continue to drive development within the sector this year. They 'd done that for the past 2 years, which we can verify."

Economic aspects and challenges

Among the specifying qualities of younger generations is their higher level of risk approval compared to the older crowd.

The study also found that consumers with the highest percentage of mobile gaming usage were more youthful, urban-area people who leased real estate systems and did not have children. These consumers were likewise more most likely to use cryptocurrency, which can be utilized at a range of online gambling platforms.

"We utilized TransUnion's marketing services to much better understand the profile of regular wagerers and a pattern of financial speculation emerged," stated Raines. "These sections were also more likely to invest for big payoffs in the stock market, go on adventure vacations, and make impulse purchases."

TransUnion stated the most predictive aspect of consumers' determination to gamble was the schedule of discretionary income. For instance, payments such as loans and rent, the increasing expense of living, and minimized confidence might influence whether gamblers risk or save their cash.

Monthly debt payments for Millennials and Gen Z consumers are up 20% and 27%, respectively. Those are well ahead of the rate of inflation (6%) and wage growth (8%).