Covers.com, previously referred to as SportsDirect, is an online publication that offers sports-related information and data analysis. It is based in Post Falls, Idaho, United States.

History

Covers.com was established in 1995 by Paul Lavers and Joe MacDonald as an online details platform for sports wagerers. [1] [2] [3] Based in Halifax, Nova Scotia, the platform gained popularity amongst sports betting lovers due to its extensive coverage of betting information. [1]
For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect developed the first site to provide real-time protection of the event. [1] During the early 2000s, Covers.com ended up being a significant affiliate and details resource for sportsbooks. [4] In 2005, it acquired Wagerline.com. [5]
In 2007, Covers was awarded Halifax's company of the year award. [5]
In 2009, the creators divided their service interests: Lavers concentrated on a sister business (SportsDirect Inc.), while MacDonald became the sole owner of Covers.com. [6] Under MacDonald's instructions, Covers broadened its material and global audience. [6]
In 2015, Covers Media Group, which operated Covers.com, was gotten by Gracenote, a U.S.-based data firm owned at the time by Media, as part of a growth into sports statistics services. [7] The acquisition likewise consisted of SportsDirect Inc., with the combined deal valued at approximately $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune offered Gracenote to Nielsen in 2017 but kept Covers.com as a direct consumer-focused residential or commercial property. [8]
In 2022, Covers and Postmedia Network consented to distribute wagering analysis and chances content throughout Postmedia's nationwide news outlets. [9] [10]
Platform

Covers.com is an online platform providing sports wagering details and tools to users. It publishes real-time content covering significant sports leagues and occasions and released a mobile app in 2019. The platform also hosts neighborhood forums where users go over wagering picks, and offers free-to-play contests. [11] It has an active community of 20 million users. [12]
References

^ a b c Brearton, Steve (April 12, 2006). "Media firm ranked finest company". The Globe and Mail. ^ "High loonie blamed for cuts at sports details business". CBC.ca. ^ "Nova Scotia welcomes sports-tip business as safe bet". The Globe and Mail. April 12, 2006. ^ "iGaming History WRIGHT". ^ a b Won, Shirley (February 9, 2007). "Internet sports organization wins top Halifax award". The Globe and Mail. ^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians named in the Paradise Papers". Halifax Examiner. ^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal. ^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million". ^ "Postmedia and Covers Launch Content Partnership|Postmedia". ^ "Postmedia teams up with Covers.com for high-grade gaming coverage". Toronto Sun. ^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner". ^ "Covers.com profile".